Internal linking that is actually free.

Today, in 1.0

What the free version already does

It suggests links while you write, adds them when you decide or by the rules you set, and lets you undo them. And it still measures your site with the report.

• Suggestions in the editor

  A panel in the block editor (and a box in the classic one) proposes phrases of your text that can link to other entries, with the reason for each.

• One click, and undo

  Press "Link" and the link is added on that phrase only. Undo it from the card or from History, and redo it if you change your mind again.

• Inbound: link to this entry

  The same panel lists other entries that mention yours. The link is written into the other entry only if the rest stays identical, byte for byte.

• Automatic rules

  Say "this phrase links to this entry" and Magic Linking links it when you publish or update, in the background. It handles variants, a gap of one word, and leaving out post types and categories. No limit on the number of rules. They only add links, and a link you undo does not come back.

• Pillar content

  Mark your main entries as pillar content and links pointing to them rank higher in the suggestions. The pillar mark from Yoast SEO or Rank Math counts too, as long as that plugin is active.

• Your own target phrases

  For each entry you write the phrases you want it to rank for, with a few variants, and other entries link to it using them. They never add a link by themselves.

• More phrases and adjustable anchor

  The card can offer alternative sentences (off by default) and lets you adjust the anchor text before linking. The server checks the result before writing it.

• Warnings before you link

  Each suggestion tells you when its anchor already links somewhere else or is repeated too often, and a collapsible list shows the links that are already there.

• Leave entries and categories out

  Exclude an entry from the report, or whole categories in Settings → General. An excluded entry is neither suggested nor used as a source of links, and the report lists it with the reason.

• Suggestion filters

  In Settings → Suggestions you choose whether to ignore, take into account or require the same post type, category or tag, so links show up where they make sense.

• Rules on what you already have

  "Apply to existing entries" shows you, entry by entry, the sentence with the link that would be added, with its own button to add it and an undo. There is no "apply to all" button. Also from WP-CLI: wp magic-linking rules.

• Orphan report and more

  Orphan, under-linked and over-linked pages, with inbound, outbound, external and broken counts per entry, filters, search and CSV of the view. From each row you open a panel with the same cards as the editor and link without opening the entry, with History and undo.

• Broken internal links

  A complete list with anchor text and reason. Change the destination to another published entry or remove the link and keep its text, one by one, with undo.

• History

  Every link Magic Linking changes is recorded: who, when, where and the anchor text. Undo and redo one change, a whole entry or a batch. Links the AI recommended and links added by an automatic rule are marked, and you can export it to CSV.

• Optional AI

  With an AI connector on WordPress 7.0+, "Improve with AI" puts the best suggestions first, marks the ones it does not recommend and can propose a better anchor text. Before sending you see the provider, the model and estimated tokens.

• Made for big sites

  Analysis and index in the background, in small batches, with pause and resume. WP-CLI to analyse, print reports and manage history from the terminal.

• Status tab and advanced settings

  The Status tab shows how long the latest suggestion requests took, so you can see whether the engine is slow on your server. Under advanced settings you can tune the key terms kept per entry and the score threshold.

• Multilingual

  Language per entry from WPML, Polylang or your site setting, and it never suggests links between different languages. An optional setting detects the language from the text itself; it is tested on Spanish and English only. The interface comes in 15 languages: Spanish, German (also formal), French, Italian, Portuguese (Brazil and Portugal), Catalan, Dutch, Romanian, English (UK, Australia, Canada) and Spanish (Argentina, Mexico). Dates follow the site format.

Principles

Four things that will not change

Actually free

Whatever the free plugin does, it does in full: no caps, no disabled buttons waiting for a payment, no email request. Pro will be a separate plugin with new features.

The AI you already have

Optional, and only through WordPress Connectors (Settings → Connectors, WordPress 7.0+). No keys of our own and no credits to buy. You see the token estimate before anything is sent and you set a daily cap. With a local model such as Ollama, your text stays on your server.

Your content is untouchable

It changes only what you accept. It touches just the affected block, checks that the rest is identical, records the change in History, and lets you undo it.

Light and respectful

Nothing on your site front-end, a single autoloaded option, no notices outside the plugin screens, and no review request until you have inserted 20 links and used it for 30 days.

FAQ

Frequently asked questions